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The Importance of Press Releases and Press Release Services A press release is a written statement thats distributed to the media in order to announce something. It can be anything from the launch of a new product or service, an event or event sponsorship, or a celebrity endorsement. Press releases are used by companies to promote their brand, product, or service. When you hire a PR firm, they will produce your press release and distribute it to all the appropriate places so that it gets maximum exposure, both in terms of the number of outlets that receive it and the amount of time it stays on each outlets website. This means that instead of having to send out thousands of emails yourself, you can just submit your press release once through the service and have it sent out automatically to all the relevant contacts. There are many reasons why its important for your business to have press releases available for distribution. First of all, it helps you build relationships with journa