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In this tutorial, Emily Probst from Modern Machine Shop discusses how to effectively write and submit a press release. She outlines the basic steps involved, starting with deciding on the content, which can include new products, technologies, events, or management changes. Press releases serve as a communication tool that informs the industry about important developments in a business. Emily emphasizes the importance of being concise, noting that she receives hundreds of press releases weekly, making brevity crucial for effective engagement. Well-crafted press releases can lead to larger stories and increased coverage in the manufacturing industry.