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In this video tutorial, the concept of strategic alliances in business is explored. A strategic alliance is defined as a voluntary arrangement between firms that involves sharing knowledge, resources, and capabilities to develop processes, products, or services. The increasing prevalence of strategic alliances is highlighted, emphasizing their role in enhancing strengths or compensating for weaknesses. The tutorial will address key questions such as the definition of strategic alliances, the reasons firms form them, the major types, and notable real-world examples. Overall, the video aims to illustrate the significance of strategic alliances in modern business practices.