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In this tutorial, the concept of strategic alliances in business is introduced. Strategic alliances are voluntary agreements between firms to share knowledge, resources, and capabilities to develop processes, products, or services. The video highlights the increasing trend of firms forming strategic alliances to bolster their strengths or address weaknesses. It aims to explain the definition of strategic alliances, the reasons behind their formation, the major types, and notable real-world examples. The discussion emphasizes the significant rise in the use of strategic alliances as a means to implement corporate strategies over the past few decades.