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In this lecture, the speaker discusses how software companies write a software development proposal, referencing a sample proposal linked in the video description. It emphasizes the importance of a business requirements document (BRD), which outlines the organization's understanding of business processes and project objectives. A crucial element of the BRD is the project scope, which details restrictions and constraints that must be considered during development. The scope serves as a functional requirement that addresses three key questions: the problem to be solved, the necessary restrictions, and the overall worthiness of the time and resources invested in the solution. Additional key elements are also covered in the proposal.