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Peter Braunstein discusses trademark registration and common misconceptions in his practice. He clarifies that merely filing for trademark registration does not confer ownership of trademark rights. Trademark rights are established through actual use, not registration. This means that whoever uses a mark first in interstate commerce holds prior rights to that mark, whether it is a trademark for goods or a service mark for services. Braunstein emphasizes the importance of this concept, noting that registration does not guarantee superior rights over others who have used the mark.