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Emily Probst from Modern Machine Shop discusses the process of writing and submitting a press release. She outlines basic steps: 1. **Decide on the Topic**: A press release can cover various subjects, including new products, technologies, events, trade shows, mergers, or management changes. It serves as a communication tool to inform the audience about significant developments in your business.2. **Be Concise**: With numerous press releases received weekly, brevity is crucial for effective communication and processing. Probst emphasizes that well-crafted press releases can lead to larger stories and highlights the importance of sharing relevant business updates.