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In this video tutorial, Chris offers guidance on writing effective proposals to win client business for photography and video services. Aimed at those unfamiliar with proposal writing, he outlines strategies to ensure proposals meet client expectations. Chris emphasizes the importance of addressing key elements such as pricing, examples of work, and building trust. After covering email pitches in a previous video, he now focuses on the proposal process following positive client interactions. He encourages viewers to subscribe for more insights on photography and starting a creative business, highlighting that he posts content three times a week.