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The video discusses six common mistakes in logo design, highlighting the importance of font thickness. Using the title "Kingstown" as an example, it demonstrates how a thin typeface may appear trendy but poses readability issues, especially when scaled down. A revised version with a thicker font shows improved visibility. The presenter emphasizes that while thin fonts can be visually appealing, they become challenging to read on smaller formats, such as business cards, which poses a significant problem for branding. Overall, the key takeaway is to prioritize readability by choosing appropriate font thickness in logo design to ensure effective branding.