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The partnership strategy involves identifying individuals knowledgeable about specific verticals to effectively apply their technology and enhance customer experience. The speaker, CEO of Exercise Interactive and a graduate of the Mars Incubator, shares insights from his experiences in partnerships and negotiations. He discusses their approach to licensing, which allows them to focus on developing sensor technology for touchless 3D and gesture control. Instead of offering a direct product, they depend on partnerships with manufacturers, enabling them to integrate their technology into various products. Key topics include the rationale behind their licensing strategy and the importance of strategic partnerships.