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In this tutorial, the speaker addresses the common confusion surrounding intellectual property ownership in agreements. They emphasize two main concepts: ownership and licensing. Ownership, often referred to as "work for hire," involves assigning full rights and control of intellectual property to another party, meaning the creator relinquishes all rights. In contrast, licensing permits the creator to maintain some rights while granting permission for the other party to use the intellectual property under specified terms. The speaker suggests using clear language in agreements to specify ownership assignments and the nature of licenses to avoid misunderstandings.