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In this tutorial, Anna explains how to create a compelling business proposal. She emphasizes the importance of structuring the proposal like a house: the roof includes information about the company, qualifications, and competitive advantages; the walls demonstrate an understanding of the client's problem through thorough research; and the foundation consists of pricing and methodology to address the client's needs. Anna will also share strategies to secure “yes” responses from potential clients and provide three key tips from a successful software company that can accelerate deal closure.