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In this video, the focus is on the individual franchise agreement, which is described as straightforward. The speaker explains that this type of agreement involves a franchisor (such as a well-known brand) granting a single franchisee the right to operate one specific location. For instance, the speaker references a student with an Italian ice franchise who has been permitted to sell products and use the trademark exclusively at a designated site. This arrangement emphasizes that franchisors can create multiple individual franchise agreements with different franchisees while each franchisee manages only one location.