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In this tutorial, Alex from HubSpot explains how to write an executive summary for a business plan. He emphasizes the importance of this section, as it helps guide readers through the lengthy document by summarizing key information. An executive summary is defined as a brief overview at the beginning of the business plan, designed to capture the reader's attention while outlining the company overview and its short-term and long-term goals. Alex aims to provide guidance on crafting an effective executive summary that balances brevity and clarity. Viewers are encouraged to like the video, subscribe, and leave comments with questions or suggestions.