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Writing engineering proposals is challenging, as engineers typically focus on technical skills rather than proposal writing in school. For consulting engineers, successful proposal writing is crucial for career advancement. In this video, Matt Handel, author of "Proposal Development Secrets," shares insights on how to improve proposal effectiveness. He emphasizes the significance of asking a pivotal internal question—referred to as the "million dollar question"—when developing proposals. This question can provide valuable guidance for crafting proposals that resonate with clients and enhance the likelihood of winning contracts.