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Writing engineering proposals is challenging, as engineering education often focuses on technical skills rather than proposal writing. For consulting engineers, winning proposals is crucial for career advancement. In this video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal quality. He introduces the "million dollar question," which he suggests asking internally during the proposal process to enhance the chances of securing contracts. This question serves as a key strategy for engineers looking to create compelling proposals for their clients.