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In the video, Simon from the Contract Company discusses a key aspect of distribution agreements that distributors should prioritize: exclusivity. He explains that as a distributor, when receiving goods from a supplier, it's essential to secure the exclusive right to distribute those products in a designated region. This exclusivity ensures that, after investing time and resources into marketing the brand or product, the distributor remains the sole seller in that area, preventing the supplier from selling to other distributors. This clause is critical for protecting the distributor's interests and maximizing their return on investment in promoting the product.