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A creative brief is a strategic document, typically one to two pages long, used by marketing teams, ad agencies, and freelancers to define the scope, goals, and requirements of a creative deliverable. It captures the vision, voice, and target audience of a brand or campaign, providing essential clarity for writers, designers, and video teams. While personal projects may allow for artistic freedom, corporate and client projects require clear direction to avoid misunderstandings that can lead to stress, delays, and increased costs. A well-defined creative brief helps ensure high-quality work with fewer revisions by aligning client goals and expectations with the creative team’s efforts.