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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of effective communication in selling a project through a proposal. He emphasizes that decision-makers are influenced more by personal interactions than by the proposal document itself. To increase the chances of project funding, it is crucial to actively engage with project sponsors and champions and lobby decision-makers. These interactions should be used to refine the project's understanding and approach, making the proposal more aligned with decision-makers’ interests and needs. Ultimately, a successful project proposal combines a well-crafted document with strong interpersonal engagement.