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In this video, Kelly Schaefer discusses the use of gift certificates as a marketing tool in concierge and personal organizing businesses. While gift certificates can be an effective marketing strategy, they can also lead to common pitfalls if not managed correctly. Schaefer aims to highlight these potential traps and provide guidance on how to avoid them. As the creator of the Concierge Academy, she focuses on helping local-based businesses increase their income and client base to have a greater community impact. She shares her experiences with gift certificates and their role in her early business interactions.
