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A press release is often included in book marketing packages for launches, typically featuring a headline, a quote, and key details about the book. Authors may wonder about the effectiveness of a press release for garnering media attention. This video, presented by Julie the Book Broad from Book Launchers, addresses this question. Book Launchers assists authors in writing, publishing, and promoting nonfiction books to impact readers, grow their brands, and generate income, with the benefit of retaining all rights and royalties. Historically, press releases were crucial for media attention in the 1990s, but their relevance may have changed.