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How to Rerrange Book Press Release

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- One of the things a lot of book marketing packages includes is a press release for the book launch. You know those lovely, little, one or two pagers that give a headline, a quote, and a few details about the book? It sounds good in theory, you probably want media attention for your book launch, but is a press release actually useful for you as an author? If youve been wondering about press releases for your book launch and book marketing, this video is for you. (upbeat music) Hey, there, Im Julie the Book Broad, from Book Launchers, were your professional self-publishing team helping you write, publish, and promote a nonfiction book that will help you have a huge impact on your readers, and done right, will help you grow your brand, build your business and make you money. The best part? You keep all rights and royalties, baby! Yeah! (chuckles) Press releases were all the rage in the 1990s. You needed a press release to get the attention of media, and as a business you issued a pr

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How do I write a press release for a book?

What should a book press release include? A well-written book press release needs to grab the readers attention, describe what your book is about and why people should read it, and provide basic information about the book for selling and distribution (e.g. title, author, publication date, where to buy).

What does boilerplate mean press release?

In public relations, the boilerplate is the last paragraph of a press release that describes the company product, service or brand featured.

Are press releases worth it?

Despite how distracted modern society has become due to the omnipresence of social media, press releases are still remarkably effective in terms of their ability to promote a brand or message. The central role of the classic press release among the duties of a public relations (PR) executive has changed very little.

What is a boilerplate in a press release?

In public relations, a boilerplate (also known as an about us statement) is a short, standardized paragraph at the end of a press release that provides journalists with a high-level background on your company.

What is the importance of press release to books?

A press release is an important and very useful way to market your book and yourself as an author. Major publishing houses send out press releases often months before the book has even been published. A press release builds excitement so the public will know when to run out and buy your book.

When should you not write a press release?

When NOT to Write a Press Release Its Not Newsworthy. It Doesnt Affect Your Target Audience. You Write a Press Release, but Dont Plan to Do Anything With it. Its Overly Promotional. You Write a Press Release when Theres a Better Way to Tell the Story. Create a More Effective Storytelling Method.

What is an example of a boilerplate?

Another example of a boilerplate is the fine print that appears on many contracts. This section is usually static, as is the case with many cell phone contracts.

Should I do a press release for my book?

A press release can be a great marketing tool because it helps get media outlets attention and gives them talking points about your book. Writing a good press release can earn you free press and more visibility. One important point: Most Authors dont need to use press releases.

How do you organize a press release?

How do you hold a press conference? Before the press conference: As weve discussed, you may have to schedule a press conference on short notice. Define the message. Schedule the date and time. Pick the site. Select and train your participants. Contact the media. Follow up with the media. Develop a press kit.

What is the purpose of a boilerplate?

What is a boilerplate? In marketing, a boilerplate serves as the consistent overview of a company and is a key part of a brands messaging and overall marketing strategy. Essentially, it acts as an elevator pitch, describing what a company does and why.

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