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hi everyone I am the AMA board president and I am very excited to be chatting with you today about the universal bid form along with one of our AMA partners and one of my favorite people in the world Lou lesko from Bluebird hi Im Lou and this is my friend Kelly and we are going to share with you the universal bid form because its important it is important so Ill move to the next slide Lou um yeah lets just sort of talk for a second about what Universal big form is um the universal bid form is a way to create better communication with Brands and agencies that establishes sort of a foundational standardization of line items while still offering the freedom to be creative as a producer to put in your own thing so lets go to the next slide so the universal bid form um was a collaboration between the AMA Sims our friends in London and us at LinkedIn and we put a lot of um a lot of work into this to really address everybodys needs we set it out several times um had lots of discussions