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In this video tutorial, Jeff demonstrates how to use Gmail and Google Sheets to send personalized emails in bulk using a mail merge method. He shares three practical scenarios where this technique can be applied immediately. Jeff, a former account manager, needed to communicate with over 200 clients each quarter and found the bcc method too generic and inefficient. He highlights Google's mail merge script as a more effective solution, giving credit to Martin Hoxie for building it and helping him gain recognition.
