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Prasanna Krishnamoorthy is a partner at Upekkha, Value SaaS Accelerator. Upekkha is an accelerated early-stage fund for SaaS start-ups. They help founders build a value SaaS, that is a capital-efficient business that creates great outcomes for all stakeholders, as opposed to vanity SaaS, which is raising too much too early without solving unit economics. The value SaaS way helps founders build a revenue flywheel engine for capital-efficient growth, first. So, in this Smartcast, Prasanna has explained in detail about vanity and value SaaS, and what this revenue flywheel is all about. We also spoke about the founders choice architecture and what are the implications of different options founders have at different stages. One big takeaway for me was how Prasanna explained the different risks founders attract to mitigate through the lifecycle of the start-up. If you are a SaaS founder, I will go to the extent to say that you must listen to this episode and s