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The text discusses a common question regarding payment structures in contracts. It emphasizes that what’s often missing is how to break up payments rather than just the total charge. To address clients' hesitations about upfront payments, the speaker recommends the 50/25/25 rule. This means charging a non-refundable 50% deposit upfront to cover pre-production and most production costs. Then, 25% is charged after delivering the first round of edits, which includes a watermark on the content. Finally, the remaining 25% is due upon project completion. This structured payment approach helps ease clients’ concerns, especially if they are first-time collaborators.
