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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of effectively selling a project through a well-crafted project proposal. He emphasizes that successful project funding relies heavily on personal interactions with decision-makers, rather than solely on the proposal document itself. Devon advises project managers, sponsors, and champions to actively engage with stakeholders through lobbying and one-on-one meetings to refine their understanding of the project's needs and value. Building these relationships is crucial to increase the chances of securing funding and support for the project.