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Sales forecasting is crucial for predicting future sales revenue, utilizing historical data, industry trends, and the current sales pipeline. It helps businesses estimate sales totals on a weekly, monthly, quarterly, and annual basis. Effective sales forecasts determine a company's market share in a specified future, showcasing probable sales volumes. The importance of sales forecasting lies in identifying potential threats and demand fluctuations, allowing businesses to mitigate risks proactively. By employing suitable forecasting methods and tools, companies can gain insights into market dynamics, adapt strategies, and plan accordingly, ultimately supporting better decision-making and resource allocation.