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Emily Probst from Modern Machine Shop explains how to effectively write and submit a press release. She emphasizes that it isn’t difficult if you follow key steps. First, decide on the topic, which could include new products, technologies, events, or company changes. A press release serves as a communication tool to highlight important updates in the manufacturing industry. Second, be concise, as she receives numerous press releases weekly and has limited time to review them. A well-crafted press release can lead to larger stories, and providing relevant information is vital for increasing visibility in the industry.