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The tutorial discusses the transition from text-based communication to video and its benefits. It emphasizes the importance of voice and inflection in building trust, which is lacking in written messages. When communicating via email or text, people often forget the human aspect, reducing personal connection. The speaker highlights that pre-recorded asynchronous videos can enhance communication by adding a human element and helping to establish trust, making it easier to guide recipients down a value path. In contrast, those who continue to rely solely on calls and emails face challenges such as spam and robocalls, making cold calling increasingly difficult and competitive.
