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This video tutorial offers guidance on writing and designing a business proposal effectively, based on an analysis of over 570,000 proposals from the PandaDoc platform. It outlines that a well-structured proposal should consist of nine main components: a cover page, cover letter, table of contents, executive summary, solution section, price page, About Us section, testimonials or social proof, and a final agreement with a call to action (CTA). The recommended length is six to ten pages for smaller deals under $10,000, while larger enterprise proposals can be longer but should not exceed 50 pages. Viewers can navigate through chapters for specific topics.