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In this tutorial, Dr. G addresses marketing researchers, focusing on creating a research proposal for the semester. The session begins with a review of developing research questions, emphasizing their importance before proposal writing. Dr. G outlines essential elements of a good research proposal, instructing students to define a project topic and create a comprehensive proposal. Key components include providing background on the study, explaining the motivation behind choosing a specific topic—whether a business or product of interest—and establishing the context for the research.
