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most businesses rely on bright ideas whether its developing new products having a great brand or creating eye catching designs your ideas are your passport to business success but how do you protect your ideas from being exploited by others thats where intellectual property or IP law comes in there are four main types of IP each working in a different way trademarks copyright design rights and patents lets start with trademarks trademarks are used by businesses to protect their brands you can register a trademark in the UK across Europe or further afield to apply to a name a logo or both trademarks can be a valuable long-term asset for your business they only need renewing every 10 years then theres copyrights copy lights automatically exists in things like documents photos maps plums and websites if you create any of these in your business theyre already protected by copyright for free it is good practice to use the copyright symbol on anything youve created and keep good record