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In this video, the focus is on the individual franchise agreement, which is straightforward to understand. The speaker explains that a franchisor, like a well-known brand, enters into a single agreement with a franchisee to operate one specific location. An example is provided where a student has an Italian ice franchise, indicating that the franchisor grants the student permission to operate a single location using the brand's products and trademark. The franchisor retains the option to create additional individual franchise agreements with other franchisees. This succinctly summarizes the nature of individual franchise arrangements.