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Writing engineering proposals is challenging, as engineers typically learn technical skills rather than proposal writing in school. However, winning proposals is crucial for career advancement in consulting engineering. In this video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He introduces a significant internal question to ask while developing proposals, which he refers to as the "million dollar question." This question aims to enhance the chances of winning contracts and ultimately contributes to the proposal's effectiveness for clients.