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A creative brief is a 1-2 page strategic document utilized by marketing teams, ad agencies, and freelancers to outline the scope, goals, and requirements of a project. Unlike a standard project brief, it encompasses the vision, voice, and target audience of a brand or campaign, providing essential guidance for writers, designers, and video teams. While personal projects may thrive on artistic freedom, corporate and client projects demand clarity to avoid misunderstandings. A well-defined creative brief helps the team deliver high-quality work with fewer revisions by aligning client goals with the creative team's understanding, ultimately reducing stress, time, and costs associated with the project.