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In this video, the speaker discusses a digital marketing strategy aimed at reducing website abandonment and turning traffic into leads and customers, ultimately increasing revenue. This strategy is known as Conversion Rate Optimization (CRO). CRO involves the ongoing process of testing and implementing changes to enhance user experience and improve conversion rates. A conversion is defined as any action taken by a user on the website, such as making a purchase for ecommerce sites or contacting a service provider for a quote. The effectiveness of conversion rates can vary based on the specific business and its goals.
