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In the video tutorial, Steve Hansen, co-founder of Jennifer Roessler Cleaning, outlines essential components to include in a commercial cleaning proposal. Key elements are: a cover letter, scope of work, service agreement, testimonials, and references. These items form the minimum requirements of a proposal. Hansen emphasizes that proposals should often be shaped by the client’s Request for Proposal (RFP), which may specify additional elements such as an executive summary. Thus, tailoring the proposal to meet the client's specific needs is crucial for success.