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In this tutorial, Matt Terrell introduces the Business Model Canvas, created by Alex Osterwalder, highlighting its nine interconnected blocks that help businesses create and deliver value. He emphasizes the significance of this tool in connecting the front stage and back stage of a company. Terrell shares his extensive experience using the Business Model Canvas across various ventures, underscoring its role as a universal business language for strategy development and opportunity identification. He mentions his involvement in multiple businesses, including Vision Creations, Founders Films, and WellDoc, and expresses his passion for entrepreneurship and marketing education.