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[upbeat piano music] woman: Sitewide tagging is important for ensuring accurate Google Ads conversion measurement. In this video, well discuss Googles sitewide tagging solutions and how to decide which solution to use. The best way to measure online conversions is to use tools that set cookies in the same domain as your site. These are known as first-party cookies. The tags for these tools should be placed sitewide on every page of your site to effectively measure and optimize your digital marketing investment. There are three Google sitewide tagging solutions: the global Site Tag, Google Tag Manager, and Google Analytics. Implementing a sitewide tag is recommended for three reasons. First, sitewide tags help future-proof your conversion measurement. Sitewide tags are better equipped to handle shifts in the measurement ecosystem so that you can continue measuring conversions accurately if browsers make changes in the way that they handle cookies. Second, sitewide tags enable more ac