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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. This letter typically demands that you stop a specific action, often related to rights infringement concerning patents, trademarks, or copyrights. It can arise from allegations that you're selling a product without authorization, using a confusingly similar brand name, or using copyrighted material unlawfully. Wright emphasizes that such letters are not legal opinions, but merely communications. The next step is to determine the sender's identity and whether it’s from the rights holder or the brand itself.