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- Publishing a book is a great way to establish your expertise and build credibility. But if youre planning to just sit back and rely on your book to build your brand for you, youre making a big mistake. And that might not be the only one. If youre wondering what not to do when building your author brand, then this video is for you. (upbeat groovy drumming) Hey, there Im Julie the book Broad, the founder of a fabulous self-publishing firm called Book Launchers. Whether using it to launch a speaking career or become known as a thought leader in your field, your book is just one element of your bigger branding picture. Putting the entire puzzle together isnt easy, so here are five mistakes you should avoid when building your brand as an author. Mistake number one: youre trying to serve too many audiences. You are not for everyone and neither is your book, your product, or your service. If you try to make everyone your target audience for your brand, youll end up with no audience a
