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why cant you just like write on the canvas interesting question right the reason we use sticky notes is because the principle is that youre supposed to hold your ideas tentatively before you test them so that after you test them you can come and iterate remove the sticky note replace it with a new learning but if we use the sticky note on a business model canvas and then we never iterate we might as well write the business plan its the same thing and so using the sticky note is not what drives innovation it is the behaviors that using the sticky note enables thats what allows us to do iterative testing until we find something that works that we can then scale inside our companies
