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hi im matthew rempel and on this episode of strategy made simple were going to be going over the social business model canvas specifically the financial section and were going to go over a case study using embers staffing solutions out of vancouver welcome to strategy made simple we all understand that we need to be earning money to be able to continue operating naturally in social enterprise especially we know that we need to be spending money to create the impact we want but at the same time we need to earn enough revenue that we can keep the lights on next month next year and in our business models we need to account for this we need to know where our moneys coming from and what were spending it on thats where the financials portion of the business model canvas comes in so in your business model expenses occur so that you can get your resources so that you can do your activities and so you can use your channels to deliver that to your customers and revenue happens when a cust