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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. These letters demand that you stop certain activities, often related to issues of patents, trademarks, or copyrights. They may accuse you of selling products without rights, using confusingly similar brand names, or infringing on copyrighted material. It's important to remember that a cease and desist letter is not a legal opinion but a communication from an individual or entity. The next step in handling such a letter involves identifying its sender—whether it’s from the rights holder or the brand itself.