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[Music] a live iptv stream is provided by an android set top box connected to the internet today on the right screen i will show you a demo with the set top box that integrates a live feed player as well as an sdk from smart that manages the interaction with the smart ad server but it could also work within an app integrating our smart sdk on the left screen as a test control is a regular linear tv feed with no replacement during this first ad break there is no targeted ad a household is watching a live iptv stream on a tv in this case the ad will be the same for every viewer the purpose of this demo is to show a client-side replacement of an ad within an ad break during a live iptv stream the ad is targeted to a specific audience segment such as young couples with babies music fans or sports fans for example this is called a dco or dynamic creative optimization scenario where the last ad is replaced by an ad from the same advertiser for the same product but targeted to our specific sp