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Sales forecasting is predicting future sales revenue based on historical data, industry trends, and current sales pipeline status. This estimation helps businesses project weekly, monthly, quarterly, and annual sales totals, determining market share for a specified future period. The importance of sales forecasting lies in its ability to identify potential threats and demand fluctuations early, allowing companies to proactively respond. Key factors influencing sales forecasts include market conditions and sales strategies. Accurate forecasting methods and tools are essential for maximizing benefits, as they enable businesses to anticipate changes and make informed decisions.