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how to use QR codes in the insurance and investment Industries the journey to conversion can be a long or a short path for your clients of course the short path is preferable but you need the right tools for it well you can achieve this with QR codes and more so stay tuned and well show you how to do it but before we go on lets talk about what a QR code is a QR code is short for Quick Response Code its a matrix barcode that serves as a key to unlocking data that leads to virtually wherever you want it to be and theres two types of QR codes you have your static and your dynamic data QR codes theyre fixed QR codes and its contents cannot be edited Dynamic QR codes on the other hand theyre the flexible type Dynamic QR codes are more beneficial for marketing since you can set up a QR code tracking system to track the number of scans when the user scans the location where they scan it and the users device type you can generate QR codes for your URLs V cards PDF files social media acc