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In this video tutorial, the speaker provides guidance for new business owners on predicting sales forecasts. The presenter introduces three key steps to effectively estimate potential sales and workload. The first step emphasizes the importance of researching the industry average conversion rate, which indicates the percentage of potential customers who make a purchase. For instance, a 2% conversion rate means that out of 100 viewers of a sales video, only 2 will buy the product. The speaker encourages viewers to explore available online resources to gather this data. Additionally, the video invites viewers to subscribe for weekly content aimed at enhancing their income and business success.