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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop certain activities, often related to patent, trademark, or copyright violations. They typically claim that you are selling a product without proper rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that a cease and desist letter is not a legal opinion but rather a communication that requires careful analysis. He stresses the importance of identifying the sender, determining if it’s from the actual rights holder or brand, and evaluating the claims made.