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In this tutorial, private label law attorney Robert Wright discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters demand that you stop specific actions, often concerning patent, trademark, or copyright infringements. Common issues include selling products without rights, using brand names that are confusingly similar, or utilizing copyrighted material unlawfully. Wright emphasizes that a cease and desist letter is merely a communication and not a legal opinion. The next step is to identify the sender of the letter, determining if it is from the rights holder or brand involved.